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Salesforce CRT-550 Certification Exam covers a wide range of topics, including data management, email marketing, mobile messaging, social media, and reporting. Candidates are expected to have a deep understanding of Marketing Cloud's core features and functionality, including email studio, mobile studio, social studio, advertising studio, and web studio. Furthermore, they should be able to demonstrate their ability to create and manage campaigns, integrate Marketing Cloud with other Salesforce products, and use data to drive insights and decision-making. By passing this certification exam, professionals can showcase their mastery of Salesforce Marketing Cloud and demonstrate their ability to deliver value to organizations looking to leverage the platform for marketing automation and customer engagement.
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Salesforce Preparing for your Salesforce Certified Marketing Cloud Consultant Exam Sample Questions (Q117-Q122):
NEW QUESTION # 117
A marketer wants to create and edit email content, as well as generate reports and manage subscriber data.
Using the principle of least privilege, which two pre-defined roles should be assigned? Choose 2 answers
- A. Analyst
- B. Data Manager
- C. Administrator
- D. Content Creator
Answer: A,D
NEW QUESTION # 118
Northern Trail Outfitters is using a Salesforce entry event in a Journey to send SMS to contacts located in the United States. They notice new SMS contacts are not receiving messages, and the mobile number in the Salesforce Entry Data Extension was missing the country code.
How could they resolve this issue?
- A. Format the phone field in Salesforce as +l[phonenumber],
- B. Configure the phone field in Salesforce as US locale.
- C. Select 'Normalize Phone Number* in Journey settings.
- D. Select 'US' as the sending country in SMS activity.
Answer: A
NEW QUESTION # 119
A customer has an email newsletter to send out, but wants to deliver it with a targeted message for customers within a specified age range. These data have been defined in attributes from a sign-up landing page.
How should the customer individualize the email content?
- A. Dynamic Content Areas
- B. Substitution Strings
- C. Personalization Strings
- D. Guide Template Language
Answer: A
NEW QUESTION # 120
A customer asks why the send time values with an email are notbeing added to a Send Log.
Which two actions would successfully write send time variable to their Send Log?
- A. Match an AMPscript variable name to a Send Log field.
- B. Ensure the send log is linked in an attribute group.
- C. Use the WriteToLog() AMPscript function in the content.
- D. Enable send logging to a data extension during send process.
Answer: A,C
Explanation:
Explanation
Two actions that would successfully write send time variables to their Send Log are:
Match an AMPscript variable name to a Send Log field. This action will allow the customer to write the value of an AMPscript variable to a corresponding field in the Send Log data extension. For example, if the customer has a Send Log field named ProductName and an AMPscript variable named
@ProductName, then the value of@ProductName will be written to the ProductName field in the Send Log.
Use the WriteToLog() AMPscript function in the content. This action will allow the customer to write one or more values to a specified field in the Send Log data extension using an AMPscript function. For example, if the customer wants to write the value of @ProductName and @ProductPrice to the ProductInfo field in the Send Log, they can use WriteToLog("ProductInfo",@ProductName,@ProductPrice) in their content.
Ensuring the send log is linked in an attribute group is not necessary for writing send time variables to their Send Log, as it is only used for creating relationships between data sources in Contact Builder. Enabling send logging to a data extension during send process is not an action that would write send time variables to their Send Log, as it is only a setting that enables or disables send logging for a specific email send. References:
https://help.salesforce.com/s/articleView?id=sf.mc_es_create_a_sendlog_data_extension.htm&type=5
https://help.salesforce.com/s/articleView?id=sf.mc_es_write_to_the_send_log.htm&type=5
NEW QUESTION # 121
Northern Trail Outfitters recently purchased Marketing Cloud to start running cross-channel campaigns. They are looking for guidance on which value to use as the subscriber key.
Which two options should the consultant recommend? (Choose 2 answers)
- A. Email
- B. CRM ID
- C. Mobile Device ID
- D. Loyalty Program Number
Answer: A,B
Explanation:
The consultant should recommend using either an email address or a CRM ID as the subscriber key for the cross-channel campaigns. Email addresses are a more reliable option, as they are unique and can be used to accurately identify a subscriber. CRM IDs are also a viable option, as they can be used to identify subscribers based on the data stored in the CRM. Reference: https://help.salesforce.com/articleView?id=mc_es_subscriber_key.htm&type=5
NEW QUESTION # 122
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